Paulé Wood | Human-Centered Experience Design
Work | About
My Work
From the very start of my design process, I not only focus on the users of the product or service, I include the whole team.
Product and project managers, software developers, visual designers, and writers, the QA team: every discipline has a unique and valuable perspective, and we're all working to find and build the best solution.
Creating a good interface with teams makes for the best outcome. Everything is a user experience, including interactions with teammates and stakeholders.
Featured case studies
CASE STUDY
Transparent Path: Upgrading the food supply chain for perishables
How can we trust our food? And how can we prevent $1 trillion of food sent directly from farms to landfills? I am a co-founder and Director of Experience of a startup that will upgrade the food supply system with three technologies: secure IoT sensors, gathering clean product data and auditing it at the edge, powering predictive algorithms to anticipate supply chain issues before they happen.
CASE STUDY
Amazon Last Mile: Worldwide scope, hyperlocal delivery
As User Experience lead for international expansion, I designed consistent, optimized experiences for Amazon Flex, Seller Flex, Ship-with-Amazon, Amazon Pay and other programs. I had to quickly understand the delivery landscape and system breakdowns – both physical and digital – then worked across many teams in the Amazon logistics org on making improvements.
CASE STUDY
Earth Economics: Using design thinking and persuasive storytelling with economists
As a User Experience consultant without a background in economics or environmental science, I spent many hours with the analysts gathering complex economic and scientific information and practices and translated those into a streamlined UI that assisted in multiple methods of analyzing data: the Ecosystem Valuation Toolkit (EVT).
Additional featured projects
T-Mobile Creation Center
Too often, messaging means one-dimensional text messages without a lot of emotion, save for the emoticons and GIFs we use to try to add nuance. My work at the Creation Center was looking two to four years into the future of contextualized, humanized mobile communication, especially asynchronous communication.
Bing Mobile (Microsoft)
I got to translate the big canvas of desktop computers to locality-based handheld in-the-now user experiences for the launch of the iPhone and Android mobile apps. My favorite area of Bing was mobile mapping, which was the best of "time x location = great experience."
Kindle (Amazon)
Digital reading has unique benefits over traditional books: searching, cross-referencing external information, and shared annotations. The big challenge for me at Kindle (as a lifelong analog book lover myself) was to find those amazing features that made reading on a device great.
