I'm Paula, professional wayfinder.
I’ve worked in user experience design for 12 years, exercising professional grade empathy in order to design optimal paths through complexity.
Throughout my life, I have followed a variety of career paths, including roadie, communications designer, and motorcycle messenger. All of my professional experiences have centered around people moving through life more smoothly: whether it’s a well designed user interface, a flawlessly engineered band performance, or a perfectly executed delivery route, I have again and again found myself drawn towards the optimization of the human experience.
Some of the most rewarding moments in my various careers have come while managing and mentoring those who worked under and alongside me. When working as a yoga instructor, my favorite aspect of teaching beginning students was helping people find their “in,” their connection to what works for them.
I am a lifelong traveler, starting from my first solitary trip to Scotland when I was nineteen years old, and with recent highlights including driving 10,000 miles across Europe, the Middle East, and Asia as team captain for an all-woman team on the 2016 Mongol Rally, followed by an additional journey to the Arctic Circle.
With three years of training as a practitioner of Northern European shamanism, I am comfortable in both practical and spiritual realms and love to weave both into a holistic experience. During my shamanic training, I found people in my life increasingly coming to me for advice, and felt myself drawn to and rewarded by helping them discover and move towards their life dreams.
I also found myself returning again and again to the power of storytelling. The stories we tell ourselves and one another shape us and guide us through our lives, for good or for ill. Journeys - physical, emotional, and spiritual - are a powerful and ancient practice and metaphor that can give shape to the stories we tell ourselves. When our obstacles become parts of our journey, we can see them as teachers, companions, and even allies.
In my own life I have journeyed through addiction, abuse, and poverty, and these experiences have given me empathy for others from a wide range of backgrounds and life experiences. If you are struggling to transcend difficult things in your past or roadblocks in your present, I can help you turn your eye toward the future and find a path towards what calls to you most.